In September 2005, Peter Crouch met with, the Specialty Retail Manager at Ivanhoe Cambridge's Upper Canada Mall in Ontario to pitch her on an exciting new art concept. The founder of a 21-store chain of Specialty Art Stores that sold handmade crafts and quality unusual Art in the United Kingdom, Peter Crouch had sold the Company and moved to Canada a year earlier. He laid out his idea for a unique Contemporary Art Store that Ivanhoe Cambridge found appealing, but all of the mall's in-line space was booked for the holiday season. They suggested a common area space, but Peter Crouch had reservations about being able to display his product on a cart or kiosk. Instead, he designed and built an eye-catching modular display unit he called "The Pavilion". The first MacJac art exhibition, called "The Gift of Art," opened in mid-November in the Upper Canada mall. The concept was an overwhelming success with both consumers and the Ivanhoe Cambridge group itself.
To date the MacJac exhibition has travelled to well over 800 first class venues across Canada, the USA and Europe, offering shoppers "a fine-quality gallery without conventional walls." Exhibitions typically last from one to ten weeks.
When customers see a MacJac exhibit, "they stop dead in their tracks, ponder the vivid colors of the artwork and begin circling the pavilion. The Art is extremely sensual and provokes an overwhelming emotional response. Many customer’s enjoy our ‘voyage of discovery' experience. All are encouraged to take their time in order to enjoy the vibrancy, the majesty and thrill of the instant romance associated with each piece. Many literally fall in love at first sight.